TY  - BOOK
AU  - Burrow, James L
AU  - xx, 686 p.
AU  - Title
TI  - Marketing
SN  - 0538435763
PY  - 2004///
CY  - USA
PB  - Thomson Learning
KW  - DPM,DRM
KW  - Marketing
KW  - management
N1  - Includes bibliographical references; Structural analysis; a unified classical and matrix approach
ER  -