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Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson.

By: Contributor(s): Material type: TextTextPublication details: Boston McGraw-Hill/Irwin c2008.Edition: 8th.edDescription: xix, 555 p. : ill., map 27 cmISBN:
  • 9780073529851
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Includes bibliographical references (p.499-528) and index

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