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Digital marketing : strategic planning & integration / Annmarie Hanlon.

By: Material type: TextTextPublisher: Los Angeles ; London : SAGE, [2022]Copyright date: ©2022Edition: Second editionDescription: xvii, 454 pages : illustrations (chiefly color) ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781529742817
  • 9781529742800
Subject(s): Additional physical formats: ebook version :: No titleDDC classification:
  • 658.87202854 23
LOC classification:
  • HF5415.1265 .H35775 2022
Contents:
Part 1. Digital marketing essentials -- The digital marketing environment -- The digital consumer -- Part 2. Digital marketing tools and channels -- Email, websites, SEO and paid search -- Content marketing -- Social media marketing -- Online communities -- Mobile marketing -- Augmented, virtual and mixed reality -- Part 3. Digital marketing strategy and planning -- Digital marketing audit -- Digital marketing strategy and objectives -- Building the digital marketing plan -- Part 4. Digital marketing management -- Managing resources and reporting -- Digital marketing metrics and analytics -- Integrating and transforming digital marketing.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Buku Buku PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM SAINS SOSIAL Koleksi Umum (Rak Terbuka) Available

Originally published: 2019.

Includes bibliographical references and index.

Part 1. Digital marketing essentials -- The digital marketing environment -- The digital consumer -- Part 2. Digital marketing tools and channels -- Email, websites, SEO and paid search -- Content marketing -- Social media marketing -- Online communities -- Mobile marketing -- Augmented, virtual and mixed reality -- Part 3. Digital marketing strategy and planning -- Digital marketing audit -- Digital marketing strategy and objectives -- Building the digital marketing plan -- Part 4. Digital marketing management -- Managing resources and reporting -- Digital marketing metrics and analytics -- Integrating and transforming digital marketing.

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