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Customer communities : engage and retain customers to build the future of your business / Nick Mehta, Robin Van Lieshout.

By: Contributor(s): Material type: TextTextPublisher: Hoboken, New Jersey : Wiley, [2024]Description: pages cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781394172115
Subject(s): Additional physical formats: Online version:: Customer communitiesDDC classification:
  • 658.8/12 23/eng/20230802
LOC classification:
  • HF5415.5 .M4343 2024
Summary: "Customers buy from companies that build products they love, but customer also often buy because they feel like they are part of a community. Now online community-building has become a new growth strategy in business, but justifying investments in it, launching it, and creating customer engagement is hard. Customer Communities shows leaders how to cultivate meaningful communities to fuel business growth efficiently."-- Provided by publisher.
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Item type Current library Collection Call number Status Date due Barcode
Buku Buku PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM Koleksi Umum (Rak Terbuka) Available

Includes bibliographical references and index.

"Customers buy from companies that build products they love, but customer also often buy because they feel like they are part of a community. Now online community-building has become a new growth strategy in business, but justifying investments in it, launching it, and creating customer engagement is hard. Customer Communities shows leaders how to cultivate meaningful communities to fuel business growth efficiently."-- Provided by publisher.

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