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Essentials of marketing a marketing strategy planning approach William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextPublication details: New York, NY McGraw-Hill/Irwin c2012.Edition: 13th edDescription: xl, 640, 32, 10 p. col. ill. 27 cmISBN:
  • 0078028884 (acid-free paper)
  • 9780078028885 (acid-free paper)
Subject(s): LOC classification:
  • HF5415 .M378 2012
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Red Spot PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR BOK 358.8 PER (Browse shelf(Opens below)) Available 0000046840

Includes bibliographical references and indexes.

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