Global marketing management Masaaki Kotabe, Kristiaan Helsen.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. Wiley ; Chichester John Wiley [distributor] c2008.Edition: 4th.edDescription: xxii, 682 p., 12 p. of plates ill. (some col.), col. maps 28 cmISBN:
  • 9780471755272 (pbk.)
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