MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03779cam a22004218i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
23855984 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250516161919.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
t| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240904s2025 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2024040738 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781032510361 |
| Qualifying information |
hardback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781032510354 |
| Qualifying information |
paperback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781003400783 |
| Qualifying information |
ebook |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC)23855984 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
DLC-MRC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.525 |
| Item number |
.Z55 2025 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/12 |
| Edition number |
23/eng/20250117 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ziliani, Cristina |
| Relator term |
author |
| Relator code |
aut |
| -- |
http://id.loc.gov/vocabulary/relators/aut |
| 9 (RLIN) |
2961 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Loyalty management : |
| Remainder of title |
driving engagement with loyalty programs and customer experience / |
| Statement of responsibility, etc |
Cristina Ziliani and Marco Ieva. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
2503 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon, Oxon ; |
| -- |
New York, NY : |
| Place of producer, publisher, distributer, manufacturer |
Routledge, |
| Date of production, publication, distrribution, manufacture, or copyright notice |
2025. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
pages cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management. Loyalty Management is increasingly identified with the design and management of a quality customer experience in the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, including seven international case studies, the authors present a fresh take on the tools, strategies and skills - from loyalty programs to CRM to CX - that underpin loyalty's key significance in marketing. New to this 2nd edition, readers will find: 1. A new chapter exploring the strategic relevance of loyalty management for company long term profitability 2. A new chapter on Loyalty and Sustainability, based on research on 90 case studies of loyalty initiatives worldwide, supporting organisations as they strive to meet their ESG requirements and demonstrating how they can use their loyalty programs to do so. 3. Coverage of the role of touchpoints in developing loyalty, from physical stores to voice assistants, drawing from state of the art international scientific research. 4. Discussion of metrics and KPIs for measuring loyalty management, as well as further exploration of the role of emerging technologies, in particular the application of predictive and generative Artificial Intelligence to loyalty strategies. 5. New case studies and examples from a broader range of industries and geographical regions. Celebrating 25 years of experience in research, consulting and teaching within the Osservatorio Fedeltà UniPR (Loyalty Observatory), the authors have compiled a unique research-based, practice-oriented text. It will guide marketers, business leaders and postgraduate students through the changes in marketing thought and practice of Loyalty Management - including omnichannel, AI, and sustainability - as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential, loyalty-driving customer experiences"-- Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer loyalty |
| 9 (RLIN) |
2964 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations |
| 9 (RLIN) |
2967 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ieva, Marco |
| Titles and other words associated with a name |
(Research fellow in marketing) |
| Relator term |
author |
| Relator code |
http://id.loc.gov/vocabulary/relators/aut |
| 9 (RLIN) |
2970 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version |
| Main entry heading |
Ziliani, Cristina |
| Title |
Loyalty management |
| Edition |
Second edition |
| Place, publisher, and date of publication |
Abingdon, Oxon ; New York, NY : Routledge, 2025 |
| International Standard Book Number |
9781003400783 |
| Record control number |
(DLC) 2024040739 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Buku |
| Department |
JABATAN PERDAGANGAN |
| Program |
DRM |
