MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03152cam a2200373 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
23705116 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250516155559.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240523s2025 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2024019506 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781501377099 |
| Qualifying information |
(paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781501377082 |
| Qualifying information |
(pdf) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9781501377075 |
| Qualifying information |
(epub) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD9940.A2 |
| Item number |
.J35 2025 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/7 |
| Edition number |
23/eng/20240523 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jai, Tunmin Catherine, |
| Relator term |
author. |
| 9 (RLIN) |
5131 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Omnichannel retailing for the fashion business / |
| Statement of responsibility, etc |
Tunmin (Catherine) Jai, PhD, Fulbright Scholar, Associate Professor, Hospitality and Retail Management, College of Human Sciences, Texas Tech University, Jihyun (J.) Kim Vick, PhD, Graduate Studies Coordinator, Professor, Shannon Rogers and Jerry Silverman School of Fashion Design and Merchandising, Kent State University. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Place of producer, publisher, distributer, manufacturer |
Fairchild Books, |
| Date of production, publication, distrribution, manufacture, or copyright notice |
2025. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 239 pages ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 215-232) and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Retailing is an ever-changing facet in the fashion industry. Where brick-and-mortar used to reign supreme, digital is the current go-to for most consumers. Omnichannel retailing makes this process more seamless and has become the industry standard. This book covers both the strategic and practical sides of omnichannel retailing, with a focus on utilization of US-based e-commerce platforms. This textbook consists of three parts: 1. Build - how to build an omnichannel retail business; 2. Market - how to market via different digital marketing channels; and 3. Operate - the operational side of omnichannel retailing. By using industry examples, market reports, and company profiles, you will learn the business concepts and technologies that have evolved modern retailing in the era of the internet. Key Features Include: -A fashion or branding case study in every chapter -Listing for retailing career opportunities for entry-level job titles and their responsibilities so students can learn where they may fit in the fashion industry STUDIO Features Include: -Study smarter with self-assessment quizzes featuring scored results and personalized study tips -Review concepts with flashcards of essential vocabulary Instructor Resources -Instructor's Guide to help integrate the text into your classroom with sample syllabi and additional class activities -A test bank for every chapter -PowerPoint Slides for every chapter"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Fashion merchandising. |
| 9 (RLIN) |
5134 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Retail trade. |
| 9 (RLIN) |
1278 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vick, Jihyun Kim, |
| Relator term |
author. |
| 9 (RLIN) |
5137 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Jai, Tunmin Catherine. |
| Title |
Omnichannel retailing for the fashion business |
| Edition |
First edition. |
| Place, publisher, and date of publication |
New York : Fairchild Books, 2025 |
| International Standard Book Number |
9781501377082 |
| Record control number |
(DLC) 2024019507 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Buku |
| Department |
JABATAN PERDAGANGAN |
| Program |
DRM |
