MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02893cam a22004218i 4500 |
| 000 - LEADER |
|---|
| fixed length control field |
nam a22 7a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
23365623 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250206105836.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231020s2024 nju 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2023048234 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781394190263 |
| Qualifying information |
(cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781394190287 |
| Qualifying information |
(adobe pdf) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781394190270 |
| Qualifying information |
(epub) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
WaSeSS/DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HG177 |
| Item number |
.S27 2024 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.15/224 |
| Edition number |
23/eng/20231226 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sargeant, Adrian, |
| Relator term |
author. |
| 9 (RLIN) |
3945 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Fundraising principles and practice / |
| Statement of responsibility, etc. |
Adrian Sargeant, Jen Shang, and associates. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third edition. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
2404 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer |
Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2024] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
pages cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The text is structured in four sections. In the first we begin by providing an overview of the development of the profession and defining the sector it serves. We then move on to consider donor behavior examining who gives, why people give and the social and environmental influences on that behavior. In our second section we focus on fundraising planning providing an overview of the planning and budgeting process. We will also examine how to assess fundraising activity and to appraise the potential for future fundraising investment. Our third section deals with what we term the methods of fundraising, examining various direct response media, digital fundraising and then major gifts, bequest/planned giving and corporate/grant fundraising. We will also examine the critical topic of how to build supporter loyalty and retention. The fourth and final section of the text looks at topics related to fundraising management including the recruitment, management and retention of volunteers. This new edition also offers a chapter on the Great Fundraising project that began in 2012, tracking the characteristics of the leaders that have grown great fundraising, their leadership styles, what they choose to focus on (in achieving great fundraising) and how they think about solving their fundraising problems."-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Fund raising. |
| 9 (RLIN) |
3948 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Nonprofit organizations |
| General subdivision |
Finance. |
| 9 (RLIN) |
3951 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Nonprofit organizations |
| General subdivision |
Marketing. |
| 9 (RLIN) |
3954 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shang, Jen, |
| Dates associated with a name |
1979- |
| Relator term |
author. |
| 9 (RLIN) |
3957 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Sargeant, Adrian. |
| Title |
Fundraising principles and practice |
| Edition |
Third edition. |
| Place, publisher, and date of publication |
Hoboken, New Jersey : Wiley, [2024] |
| International Standard Book Number |
9781394190287 |
| Record control number |
(DLC) 2023048235 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 925 0# - |
|---|
| -- |
acquire |
| -- |
2 shelf copies |
| -- |
policy default |
| 955 ## - COPY-LEVEL INFORMATION (RLIN) |
|---|
| -- |
rm11 2023-10-27 to Dewey |
| -- |
xm13 2023-12-26 |
| -- |
xm13 2023-12-26 |
| 985 ## - |
|---|
| -- |
WaSeSSCIP |
| -- |
2023-10-20 |
