Marketing channel strategy : (Record no. 62646)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02908cam a2200421 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 21243694 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250203143042.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191016t20202020nyua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2019286775 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367262099 |
| Qualifying information | (pbk.) : |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0367262096 |
| Qualifying information | paperback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781000650457 (ePub ebook) |
| Qualifying information | paperback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781000649994 (PDF ebook) |
| Qualifying information | paperback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKMGB |
| Language of cataloging | eng |
| Transcribing agency | UKMGB |
| Description conventions | rda |
| Modifying agency | PUO |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Item number | PAL 2020 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Palmatier, Robert W., |
| Relator term | author. |
| 9 (RLIN) | 3021 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing channel strategy : |
| Remainder of title | an omni-channel approach / |
| Statement of responsibility, etc | Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, and Adel I. El-Ansary. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ninth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York ; |
| -- | London : |
| Place of producer, publisher, distributer, manufacturer | Routledge Taylor & Francis Group, |
| Date of production, publication, distrribution, manufacture, or copyright notice | 2020. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distrribution, manufacture, or copyright notice | ©2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 373 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Previous edition: 2016. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The omni-channel ecosystem -- Channel basics -- Channel power -- Channel relationships -- Channel conflict -- Retailing structures and strategies -- Wholesaling structures and strategies -- Franchising structures and strategies -- Channels and international markets -- End-user analysis: segmentation and targeting -- Omni-channel strategy. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing channels. |
| 9 (RLIN) | 3024 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 2205 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing channels. |
| Source of heading or term | fast |
| 9 (RLIN) | 3024 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| Source of heading or term | fast |
| 9 (RLIN) | 2205 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sivadas, Eugene, |
| Relator term | author. |
| 9 (RLIN) | 3036 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stern, Louis W., |
| Dates associated with a name | 1935- |
| Relator term | author. |
| 9 (RLIN) | 3711 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ansary, Adel I., |
| Relator term | author. |
| 9 (RLIN) | 3714 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | No |
| Item type | Buku |
| Department | JABATAN PERDAGANGAN |
No items available.