Understanding Digital Marketing : (Record no. 62643)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01040aam a2200277 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250311134854.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210422t20212021xxkda e 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781789666014 |
| Qualifying information | paperback |
| Terms of availability | RM116.21 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PNM |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | PUO |
| Modifying agency | PUO |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | RYA 2021 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ryan, Damian, |
| Relator term | author. |
| 9 (RLIN) | 3708 |
| 245 10 - TITLE STATEMENT | |
| Title | Understanding Digital Marketing : |
| Remainder of title | A complete guide to engaging customers and implementing successful digital campaigns / |
| Statement of responsibility, etc | Damian Ryan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | FIFTH EDITION |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London : |
| Place of producer, publisher, distributer, manufacturer | Kogan Page Limited, |
| Date of production, publication, distrribution, manufacture, or copyright notice | 2021 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distrribution, manufacture, or copyright notice | ©2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 426 pages : |
| Other physical details | graphs, illustrations ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical refences and index. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 9 (RLIN) | 1692 |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social media |
| 9 (RLIN) | 2313 |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 2205 |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning |
| 9 (RLIN) | 1695 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | No |
| Item type | Buku |
| Department | JABATAN PERDAGANGAN |
| Classification part | 658.872 |
| Item part | RYA 2021 |
| Program | DRM |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM | PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM | TEKNOLOGI(SAINS GUNAAN) | 04/03/2025 | 116.21 | B000000726 | 658.872 RYA 2021 | B000000726 | 04/03/2025 | 1 | 04/03/2025 | Buku | |||||
| Dewey Decimal Classification | Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM | PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM | TEKNOLOGI(SAINS GUNAAN) | 04/03/2025 | 116.21 | B000000727 | 658.872 RYA 2021 | B000000727 | 04/03/2025 | 2 | 04/03/2025 | Buku | |||||
| Dewey Decimal Classification | Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM | PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM | TEKNOLOGI(SAINS GUNAAN) | 04/03/2025 | 116.21 | B000000728 | 658.872 RYA 2021 | B000000728 | 04/03/2025 | 3 | 04/03/2025 | Buku | |||||
| Dewey Decimal Classification | Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM | PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM | TEKNOLOGI(SAINS GUNAAN) | 04/03/2025 | 116.21 | B000000729 | 658.872 RYA 2021 | B000000729 | 04/03/2025 | 4 | 04/03/2025 | Buku | |||||
| Dewey Decimal Classification | Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM | PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM | TEKNOLOGI(SAINS GUNAAN) | 04/03/2025 | 116.21 | B000000730 | 658.872 RYA 2021 | B000000730 | 04/03/2025 | 5 | 04/03/2025 | Buku | |||||
| Dewey Decimal Classification | Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM | PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM | TEKNOLOGI(SAINS GUNAAN) | 04/03/2025 | 116.21 | B000000731 | 658.872 RYA 2021 | B000000731 | 04/03/2025 | 6 | 04/03/2025 | Buku |