Principles of Marketing / (Record no. 62490)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01102nam a2200301 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250117163037.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250117b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978 |
| Terms of availability | RM 361.00 |
| Qualifying information | paperback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PUO |
| Language of cataloging | eng |
| Transcribing agency | PUO |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Relator term | author |
| 9 (RLIN) | 1443 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of Marketing / |
| Statement of responsibility, etc | Philip Kotler,Gary Armstrong, Sridhar Balasubramanian |
| 250 ## - EDITION STATEMENT | |
| Edition statement | NINETEENTH EDITION, GLOBAL EDITION |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | United Kingdom: |
| Place of producer, publisher, distributer, manufacturer | Pearson Education Limited, |
| Date of production, publication, distrribution, manufacture, or copyright notice | 2024 |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distrribution, manufacture, or copyright notice | ©2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 768 pages : |
| Other physical details | colour illustrations ; |
| Dimensions | 28 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliography and Index |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 2205 |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 9 (RLIN) | 3138 |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business enterprises |
| General subdivision | Marketing |
| 9 (RLIN) | 3141 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Relator term | author |
| 9 (RLIN) | 3144 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Balasubramanian, Sridhar |
| Relator term | author |
| 9 (RLIN) | 3147 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | No |
| Item type | Buku |
| Classification part | 658.8 |
| Item part | KOT 2024 |
| Department | JABATAN PERDAGANGAN |
| Program | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM | PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM | TEKNOLOGI(SAINS GUNAAN) | 17/01/2025 | 361.00 | B000000658 | 658.8 KOT 2024 | B000000658 | 17/01/2025 | 1 | 17/01/2025 | Buku | |||||
| Dewey Decimal Classification | Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM | PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM | TEKNOLOGI(SAINS GUNAAN) | 17/01/2025 | 361.00 | B000000659 | 658.8 KOT 2024 | B000000659 | 17/01/2025 | 2 | 17/01/2025 | Buku | |||||
| Dewey Decimal Classification | Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM | PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM | TEKNOLOGI(SAINS GUNAAN) | 17/01/2025 | 361.00 | B000000660 | 658.8 KOT 2024 | B000000660 | 17/01/2025 | 3 | 17/01/2025 | Buku | |||||
| Dewey Decimal Classification | Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM | PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM | TEKNOLOGI(SAINS GUNAAN) | 17/01/2025 | 361.00 | B000000661 | 658.8 KOT 2024 | B000000661 | 17/01/2025 | 4 | 17/01/2025 | Buku | |||||
| Dewey Decimal Classification | Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM | PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM | TEKNOLOGI(SAINS GUNAAN) | 17/01/2025 | 361.00 | B000000662 | 658.8 KOT 2024 | B000000662 | 17/01/2025 | 5 | 17/01/2025 | Buku | |||||
| Dewey Decimal Classification | Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM | PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM | TEKNOLOGI(SAINS GUNAAN) | 17/01/2025 | 361.00 | B000000663 | 658.8 KOT 2024 | B000000663 | 17/01/2025 | 6 | 17/01/2025 | Buku | |||||
| Dewey Decimal Classification | Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM | PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM | TEKNOLOGI(SAINS GUNAAN) | 17/01/2025 | 361.00 | B000000664 | 658.8 KOT 2024 | B000000664 | 17/01/2025 | 7 | 17/01/2025 | Buku |