MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02296cam a2200265 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
21209962 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250108150935.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190918s2020 enk b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780367210724 |
| Qualifying information |
(paperback) |
| Terms of availability |
RM181.35 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
PUO |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| Item number |
ZIL 2020 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ziliani, Cristina |
| Relator term |
author |
| 9 (RLIN) |
2961 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
LOYALTY MANAGEMENT : |
| Remainder of title |
From Loyalty Programs to Omnichannel Customer Experiences / |
| Statement of responsibility, etc |
Cristina Ziliani and Marco Ieva |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London; |
| -- |
New York : |
| Place of producer, publisher, distributer, manufacturer |
Routledge, Taylor & Francis Group, |
| Date of production, publication, distrribution, manufacture, or copyright notice |
2020 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 237 pages ; |
| Other physical details |
colour illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today. Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world. Drawing on 20 years of experience in research, consulting and teaching, the authors have compiled a unique research-based practice-oriented text. It will guide marketers, business leaders and students through the changes in marketing thought and practice on loyalty management as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential loyalty-driving customer experiences"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer loyalty |
| 9 (RLIN) |
2964 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations |
| 9 (RLIN) |
2967 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ieva, Marco |
| Titles and other words associated with a name |
(Research fellow in marketing), |
| Relator term |
author |
| 9 (RLIN) |
2970 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Suppress in OPAC |
No |
| Item type |
Buku |
| Classification part |
658.812 |
| Item part |
ZIL 2020 |
| Department |
JABATAN PERDAGANGAN |
| Program |
|
