MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02272cam a2200301 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
21256768 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241121111440.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191021s2020 si a b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2019048771 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119542339 |
| Qualifying information |
(hardback) |
| Terms of availability |
RM184.37 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
PUO |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.87 |
| Item number |
CHE 2020 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chevalier, Michel, |
| Relator term |
author |
| 9 (RLIN) |
2154 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
LUXURY RETAIL AND DIGITAL MANAGEMENT : |
| Remainder of title |
DEVELOPING CUSTOMER EXPERIENCE IN A DIGITAL WORLD / |
| Statement of responsibility, etc |
Michel Chevalier, Michel Gutsatz |
| 246 ## - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Luxury retail management |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Solaris South Tower, Singapore : |
| Place of producer, publisher, distributer, manufacturer |
Wiley, |
| Date of production, publication, distrribution, manufacture, or copyright notice |
[2020] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 359 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 345-350) and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Luxury Retail Management, Second Edition, sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalization and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands: they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing. Defining all the tools that are necessary to manage luxury stores -- from the analysis of location and design concept, to the selection, training, and motivation of the staff -- the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. Luxury consumers are changing -- they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA?"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Luxury goods industry |
| General subdivision |
Management |
| 9 (RLIN) |
2157 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Retail trade |
| General subdivision |
Management |
| 9 (RLIN) |
1281 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gutsatz, Michel |
| Relator term |
author |
| 9 (RLIN) |
2160 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Buku |
| Department |
JABATAN PERDAGANGAN |
| Program |
|
