Principles of marketing/ (Record no. 61815)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00790nam a2200229 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241112141022.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140428s2004 njua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131212761 |
| Qualifying information | paperback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PUO |
| Language of cataloging | eng |
| Transcribing agency | PUO |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 658.8 KOT |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing/ |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Upper Saddle River, NJ : |
| Place of producer, publisher, distributer, manufacturer | Prentice Hall, |
| Date of production, publication, distrribution, manufacture, or copyright notice | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 661 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BA Quranic and Sunnah Studies/Prinsip dan Amalan Pemasaran |
| Interest level | Undergraduates |
| Reading level | TXTB |
| Title point value | MCA2013 |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Armstrong, Gary |
| 9 (RLIN) | 1002 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | 15/08/2024 | 658.8 KOT | 0000052285 | 15/08/2024 | 15/08/2024 | Buku | |||||
| Dewey Decimal Classification | Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | 16/08/2024 | 658.8 KOT | 0000052276 | 16/08/2024 | 16/08/2024 | Buku |