Brand resilience (Record no. 56015)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00689nam a2200217Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000018691 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150318 nyu eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780230111387 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.872 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | COP |
| -- | 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Copulsky, Jonathan R. |
| 245 00 - TITLE STATEMENT | |
| Title | Brand resilience |
| Remainder of title | managing risk and recovery in a high-speed world |
| Statement of responsibility, etc. | Jonathan R. Copulsky ; foreword by Marty Neumeier |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | palgrave Macmillan |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 244p. |
| Other physical details | ill. |
| Dimensions | 23cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexs |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Success in business |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Neumeier, Marty |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Title |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | xx, 686 p. |
| Numeration | ill. |
| Titles and other words associated with a name | 24 cm |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | 01/04/2015 | V.S Media Sdn.Bhd | 18.99 | 658.872 COP | 0000049341 | 10/11/2023 | 1 | 18.99 | 10/11/2023 | Buku |