Managing the new customer relationship (Record no. 54338)

MARC details
000 -LEADER
fixed length control field 00772nam a2200217Ia 4500
001 - CONTROL NUMBER
control field 0000018131
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150225 -cn eng
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 111809221X
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118092217
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118255896 (ebk)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.55
Item number .G66 2013
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.812
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) GOR
-- 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gordon, Ian
Titles and words associated with a name 1952 June 19-
245 10 - TITLE STATEMENT
Title Managing the new customer relationship
Remainder of title strategies to engage the social customer and build lasting value
Statement of responsibility, etc. Ian H. Gordon.
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mississauga, Ont.
Name of publisher, distributor, etc. J. Wiley & Sons Canada
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 327 p.
Other physical details ill.
Dimensions 25 cm.
504 00 - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations
General subdivision Management.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Relationship marketing.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media
General subdivision Marketing.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        Koleksi Umum (Rak Terbuka) PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR 20/04/2015 V.S Media Sdn.Bhd 159.80   658.812 GOR 0000049571 10/11/2023 1 159.80 10/11/2023 Buku