Marketing management (Record no. 51065)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00659nam a2200217Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000017035 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120815 nju eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132102926 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | KOT |
| -- | 2012 |
| -- | X |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc. | Philip Kotler, Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th [ed.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 657p. |
| Other physical details | col. ill. |
| Dimensions | 28cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Title |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | xx, 686 p. |
| Numeration | ill. |
| Titles and other words associated with a name | 24 cm |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | 29/08/2012 | Lestari Knowledge Enterprise | 978.50 | 658.8 KOT | 0000047331 | 10/11/2023 | 978.50 | 10/11/2023 | Red Spot |