MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00695nam a2200205Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
0000001568 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231110s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273706934 |
| 090 10 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.802 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
MAR |
| -- |
2007 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing communications |
| Remainder of title |
A European Perspective |
| Statement of responsibility, etc. |
Patrick De Pelsmacker ...[et.al]., |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harlow |
| Name of publisher, distributor, etc. |
Prentice Hall/Financial Times |
| Date of publication, distribution, etc. |
c2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii,610p.: |
| Other physical details |
ill.; |
| Dimensions |
25cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing Iz Europe |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
AAT, AWM, AEN, DAT, DKB, DPM, DRM, DIB |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising Iz Europe |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Geuens, Maggie |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bergh, Joeri Van den |
