MARKETING (Record no. 370)

MARC details
000 -LEADER
fixed length control field 00634nam a2200193Ia 4500
001 - CONTROL NUMBER
control field 0000000122
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231110s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9812437495
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 380.1
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) MAR
-- 2003
-- X
245 00 - TITLE STATEMENT
Title MARKETING
Remainder of title Best practice
Statement of responsibility, etc. Ab. Aziz Latif ... [et.al].,
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Kuala Lumpur
Name of publisher, distributor, etc. Thompson
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent xii,596p.:
Other physical details ill.
Dimensions 27cm
500 ## - GENERAL NOTE
General note Adapted from Marketing : Best Practice, 2e
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Structural analysis
Number of references a unified classical and matrix approach
-- A.Ghali, A. M. Neville and T. G. Brown
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element AEN,DPM,DRM
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Ab.Aziz Latif
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Fairol Halim
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        Koleksi Umum (Rak Terbuka) PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR 17/10/2008 Teras Gaya Enterprise 127.65   380.1 MAR 0000043276 10/11/2023 34043 127.65 10/11/2023 Buku