Marketing research (Record no. 2956)

MARC details
000 -LEADER
fixed length control field 00755nam a2200217Ia 4500
001 - CONTROL NUMBER
control field 0000000984
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231110s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273646354 (alk. paper)
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.3
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) SCH
-- 2006
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Schmidt, Marcus
Titles and words associated with a name 1959-
245 00 - TITLE STATEMENT
Title Marketing research
Remainder of title an international approach
Statement of responsibility, etc. Marcus J. Schmidt, Svend Hollensen.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, England ;
-- New York
Name of publisher, distributor, etc. Prentice Hall/Financial Times
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 613 p.
Other physical details ill.
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Include bibliographical reference and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element DRM,AEN,DPM
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Research
-- Methodology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
General subdivision Methodology.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name xx, 686 p.
Numeration ill.
Titles and other words associated with a name 24 cm
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Hollensen, Svend.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Title
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        Koleksi Umum (Rak Terbuka) PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR 24/09/2008 Landasan Maju Enterprise 339.50   658.3 SCH 0000042769 10/11/2023 32909 339.50 10/11/2023 Buku