Cases in marketing (Record no. 28654)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00613nam a2200193Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000009550 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231110s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9839236741 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8095 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | CAS |
| -- | 2001 |
| 245 00 - TITLE STATEMENT | |
| Title | Cases in marketing |
| Remainder of title | a Malaysian perspective |
| Statement of responsibility, etc. | Mohammad Saeed ...[et.al]., |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Petaling Jaya |
| Name of publisher, distributor, etc. | Pearson Education Malaysia |
| Date of publication, distribution, etc. | c2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 117p. |
| Other physical details | ill. |
| Dimensions | 24cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes exercises |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Case studies |
| Geographic subdivision | Malaysia |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | xx, 686 p. |
| Numeration | ill. |
| Titles and other words associated with a name | 24 cm |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ahmed, Zafar U. |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Title |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | 01/09/2009 | Others | 658.8095 CAS | 0000034777 | 10/11/2023 | 44208 | 10/11/2023 | Buku | |||||
| Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | 01/09/2009 | Others | 658.8095 CAS | 0000034778 | 10/11/2023 | 44207 | 10/11/2023 | Buku |