Marketing (Record no. 2308)

MARC details
000 -LEADER
fixed length control field 00580nam a2200205Ia 4500
001 - CONTROL NUMBER
control field 0000000768
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231110s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131865919
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) ARM
-- 2006
-- X
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary.
245 00 - TITLE STATEMENT
Title Marketing
Remainder of title an introduction
Statement of responsibility, etc. Gary Armstrong, Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. c2006
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 644p.:
Other physical details ill.
Dimensions 27cm
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element DRM,AEN,DPM
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Title.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        Koleksi Umum (Rak Terbuka) PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR 03/11/2008 Landasan Maju Enterprise 566.22   658.8 ARM 0000042693 10/11/2023 34275 566.22 10/11/2023 Buku