Integrated advertising, promotion & marketing communications (Record no. 19456)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00573nam a2200181Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000006484 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231110s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0412063504 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 025.4 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | MIL |
| -- | 1960 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mills, J. |
| Fuller form of name | (Jack) |
| Titles and words associated with a name | 1918- |
| 245 00 - TITLE STATEMENT | |
| Title | Integrated advertising, promotion & marketing communications |
| Statement of responsibility, etc. | Kenneth E. Clow, Donald Baack |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London, |
| Name of publisher, distributor, etc. | Chapman & Hall |
| Date of publication, distribution, etc. | c1960. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 196 p. |
| Other physical details | illus. |
| Dimensions | 22 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Classification |
| General subdivision | Books. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | xx, 686 p. |
| Numeration | ill. |
| Titles and other words associated with a name | 24 cm |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Title |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | 10/03/2009 | Unknown | 025.4 MIL | 0000017678 | 10/11/2023 | 39715 | 10/11/2023 | Buku |