Qualitative research methods in public relations and marketing communications (Record no. 19021)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00682nam a2200205Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000006339 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231110s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130200697 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 624.1513 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | LIU |
| -- | 2000 |
| -- | X |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Liu, Cheng, |
| 245 00 - TITLE STATEMENT | |
| Title | Qualitative research methods in public relations and marketing communications |
| Statement of responsibility, etc. | Christine Daymon, Immy Holloway |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, NJ |
| Name of publisher, distributor, etc. | Prentice Hall |
| Date of publication, distribution, etc. | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 403 p. |
| Other physical details | ill. |
| Dimensions | 27 cm. + |
| Accompanying material | 1 computer disk (3 1/2 in.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Soil mechanics. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Soils |
| General subdivision | Testing. |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Evett, Jack B., |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Title. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | 02/04/2009 | Unknown | 624.1513 LIU | 0000033362 | 10/11/2023 | 39395 | 10/11/2023 | Buku |