Essentials of marketing communications (Record no. 18961)

MARC details
000 -LEADER
fixed length control field 00562nam a2200193Ia 4500
001 - CONTROL NUMBER
control field 0000006319
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231110s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0534951791
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 624.1513
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) DAS
-- 1998
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Das, Braja M.,
245 00 - TITLE STATEMENT
Title Essentials of marketing communications
Statement of responsibility, etc. Jim Blythe
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. PWS
Date of publication, distribution, etc. c1998.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 712 p.
Other physical details ill. (some col.)
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Engineering geology.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Soil mechanics.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Title.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Koleksi Pinjaman Terhad (Buku bertanda Merah) PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR 26/02/2009 Unknown   624.1513 DAS 0000030077 10/11/2023 39679 10/11/2023 Buku