Essentials of marketing (Record no. 18787)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00676nam a2200205Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000006261 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231110s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130259624 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 621.384 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | WEI |
| -- | 2000 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Weisman, Carl J. |
| 245 00 - TITLE STATEMENT | |
| Title | Essentials of marketing |
| Statement of responsibility, etc. | Frances Brassington, Stephen Pettitt. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, NJ |
| Name of publisher, distributor, etc. | Prentice Hall |
| Date of publication, distribution, etc. | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 232 p. |
| Other physical details | ill. |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Essential guide series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 219-220) and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Radio circuits. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Radio |
| General subdivision | Equipment and supplies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Wireless communication systems. |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Title. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Koleksi Pinjaman Terhad (Buku bertanda Merah) | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | 20/03/2009 | Unknown | 140.66 | 621.384 WEI | 0000031141 | 10/11/2023 | 40202 | 140.66 | 10/11/2023 | Buku |