Basic marketing research (Record no. 18760)

MARC details
000 -LEADER
fixed length control field 00541nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 0000006252
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231110s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070399573
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 621.381
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) MAL
-- 1989
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malvino, Albert Paul
245 00 - TITLE STATEMENT
Title Basic marketing research
Remainder of title a decision-making approach
Statement of responsibility, etc. Naresh K. Malhotra, Mark Peterson
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. c1989.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 980 p.
Other physical details ill. (some col.)
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronics.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Title.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        Koleksi Pinjaman Terhad (Buku bertanda Merah) PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR 19/03/2009 Unknown 133.00   621.381 MAL 0000027764 10/11/2023 40209 133.00 10/11/2023 Buku