International marketing strategy (Record no. 17968)

MARC details
000 -LEADER
fixed length control field 00807nam a2200217Ia 4500
001 - CONTROL NUMBER
control field 0000005988
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231110s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470047170
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.4040
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) HEL
-- 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Heldman, Kim.
245 00 - TITLE STATEMENT
Title International marketing strategy
Remainder of title analysis, development and implementation
Statement of responsibility, etc. Isobel Doole, Robin Lowe
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Indianapolis, In.
Name of publisher, distributor, etc. Wiley ;
Place of publication, distribution, etc. Chichester
Name of publisher, distributor, etc. John Wiley [distributor]
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 344 p.
Other physical details ill.
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business
General subdivision Computer programs
Form subdivision Handbooks, manuals, etc
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business
General subdivision Computer programs
Form subdivision Handbooks, manuals, etc.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic spreadsheets
Form subdivision Handbooks, manuals, etc.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name xx, 686 p.
Numeration ill.
Titles and other words associated with a name 24 cm
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Heldman, William.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Title
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        Koleksi Umum (Rak Terbuka) PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR 24/03/2009 Azzuree Solution Sdn.Bhd 174.20   658.4040 HEL 0000043936 10/11/2023 40486 174.20 10/11/2023 Buku