Accountable marketing (Record no. 17932)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00558nam a2200181Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000005976 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231110s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470033616 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 621.3845 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | BAL |
| -- | 2008 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ballard, B. |
| Fuller form of name | (Barbara) |
| 245 00 - TITLE STATEMENT | |
| Title | Accountable marketing |
| Remainder of title | the economics of data-driven marketing |
| Statement of responsibility, etc. | Peter J. Rosenwald. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester |
| Name of publisher, distributor, etc. | Wiley |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 243 p. |
| Other physical details | ill. |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Include indexs |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mobile communication systems. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | xx, 686 p. |
| Numeration | ill. |
| Titles and other words associated with a name | 24 cm |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Title |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | 25/03/2009 | Azzuree Solution Sdn.Bhd | 581.80 | 621.3845 BAL | 0000043924 | 10/11/2023 | 40462 | 581.80 | 10/11/2023 | Buku |