Qualitative research methods in public relations and marketing communications (Record no. 1756)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00742nam a2200205Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000000584 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231110s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415222737 (alk.paper) |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 659.2072 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | DAY |
| -- | 2002 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Daymon, Christine |
| 245 00 - TITLE STATEMENT | |
| Title | Qualitative research methods in public relations and marketing communications |
| Statement of responsibility, etc. | Christine Daymon, Immy Holloway |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Routledge, Taylor & Francis Group |
| Date of publication, distribution, etc. | c2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 293p. |
| Other physical details | ill. |
| Dimensions | 24cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical reference and indexs |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporations |
| Form subdivision | public relation |
| General subdivision | research |
| -- | methodology |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | DRM,DPM,AEN |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| Form subdivision | research |
| -- | methodology |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Holloway, Immy |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | 23/10/2008 | Far Read Resources | 591.79 | 659.2072 DAY | 0000043178 | 10/11/2023 | 33937 | 591.79 | 10/11/2023 | Buku |