PRINCIPLES of marketing / (Record no. 15901)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00727nam a2200265Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000005299 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250418160512.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231110s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0733971172 |
| Qualifying information | paperback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PUO |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PRI 2006 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | PRI |
| 245 10 - TITLE STATEMENT | |
| Title | PRINCIPLES of marketing / |
| Remainder of title | Philip Kotler ...[et.al]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 598p. |
| Other physical details | ill |
| Dimensions | 25cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 2205 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | xx, 686 p. |
| Numeration | ill. |
| Titles and other words associated with a name | 24 cm |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 1443 |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Title |
| 9 (RLIN) | 255 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Buku |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | 12/02/2009 | Media Publishing & Distributor | 237.80 | 658.8 PRI 2006 | 0000037910 | 10/11/2023 | 38248 | 237.80 | 10/11/2023 | Buku | ||||||
| Dewey Decimal Classification | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | 06/02/2009 | Media Publishing & Distributor | 237.86 | 658.8 PRI 2006 | 0000037911 | 10/11/2023 | 38463 | 237.86 | 10/11/2023 | Red Spot | |||||||
| Dewey Decimal Classification | Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | 18/04/2025 | 658.8 PRI 2006 | 0000052379 | 18/04/2025 | 18/04/2025 | Buku | TEKNOLOGI(SAINS GUNAAN) |