INTERNATIONAL marketing (Record no. 15235)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00574nam a2200193Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000005077 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231110s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1844801322 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.848 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | INT |
| -- | 2006 |
| -- | X |
| 245 00 - TITLE STATEMENT | |
| Title | INTERNATIONAL marketing |
| Remainder of title | a global perspective |
| Statement of responsibility, etc. | Hans Muhlbacher ...[et.al]., |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | International Thomson Business |
| Date of publication, distribution, etc. | c2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 737p.: |
| Other physical details | ill.; |
| Dimensions | 28cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | GEN |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | xx, 686 p. |
| Numeration | ill. |
| Titles and other words associated with a name | 24 cm |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Muhlbacher, Hans. |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Title |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | 13/04/2009 | Magna Glitter Sdn.Bhd | 252.53 | 658.848 INT | 0000038736 | 10/11/2023 | 37890 | 252.53 | 10/11/2023 | Buku | |||||
| PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | 16/02/2009 | Magna Glitter Sdn.Bhd | 252.53 | 658.848 INT | 0000038737 | 10/11/2023 | 38511 | 252.53 | 10/11/2023 | Red Spot |