Marketing planning principles into practice
Wood, Marian Burk.
Marketing planning principles into practice Marian Burk Wood. - Harlow, Eng. ; New York Prentice Hall Financial Times c2004. - xxii, 379 p. ill. 25 cm. + 1 CD-ROM (4 3/4 in.)
Accompanying CD-ROM contains Marketing plan pro 6.0
Includes bibliographical references and index.
0273686798
AAT,AWM,AEN,DAT,DKB,DPM,QPM,DRM,DIB
Marketing--Management.
Marketing planning principles into practice Marian Burk Wood. - Harlow, Eng. ; New York Prentice Hall Financial Times c2004. - xxii, 379 p. ill. 25 cm. + 1 CD-ROM (4 3/4 in.)
Accompanying CD-ROM contains Marketing plan pro 6.0
Includes bibliographical references and index.
0273686798
AAT,AWM,AEN,DAT,DKB,DPM,QPM,DRM,DIB
Marketing--Management.