Strategic marketing
Cravens, David W.
Strategic marketing by David W. Cravens, Nigel F. Piercy. - 8th.ed - Boston, Mass. McGraw-Hill c2006. - xvii, 726 p. : ill. 26 cm.
Include bibliographical reference and index Troubleshooting process operations
0072966343 (alk. paper): rm685.55
AEN,DPM,DRM
Marketing--Decision making
Marketing--Management--Case studies.
Marketing--Management.
Strategic marketing by David W. Cravens, Nigel F. Piercy. - 8th.ed - Boston, Mass. McGraw-Hill c2006. - xvii, 726 p. : ill. 26 cm.
Include bibliographical reference and index Troubleshooting process operations
0072966343 (alk. paper): rm685.55
AEN,DPM,DRM
Marketing--Decision making
Marketing--Management--Case studies.
Marketing--Management.