THE SHOPPING REVOLUTION : How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19 /
Kahn, Barbara E.,
THE SHOPPING REVOLUTION : How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19 / Barbara E. Kahn - Updated and expanded edition - xix, 188 pages : illustrations ; 22 cm
Includes bibliographical references (pages 141-173) and index.
The retail industry was already in the midst of unparalleled disruption. They came COVID-19. In a fully updated and expanded edition of The Shopping Revolution, Wharton professor Barbara E. Kahn examines the companies that have been most successful during a tsunami of change in the industry. --
9781613631140 RM101.21
2023278591
Branding (Marketing)
Strategic planning
Customer relations
Brand name products--Management.
Product management--Technological innovations
Corporations--Growth
658.827 / KAH 2021
THE SHOPPING REVOLUTION : How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19 / Barbara E. Kahn - Updated and expanded edition - xix, 188 pages : illustrations ; 22 cm
Includes bibliographical references (pages 141-173) and index.
The retail industry was already in the midst of unparalleled disruption. They came COVID-19. In a fully updated and expanded edition of The Shopping Revolution, Wharton professor Barbara E. Kahn examines the companies that have been most successful during a tsunami of change in the industry. --
9781613631140 RM101.21
2023278591
Branding (Marketing)
Strategic planning
Customer relations
Brand name products--Management.
Product management--Technological innovations
Corporations--Growth
658.827 / KAH 2021