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Product management & strategy

Lehmann, Donald R.

Product management & strategy - xvi, 384p. : ill. ; 26cm.

Includes bibliographical references and index

ISBN: 9789675771170 (pbk.) : RM55.90

Subjects--Topical Terms:
Product management
New products--Marketing

Dewey Class. No.: 658.56 / LEH 2005

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