Marketing research in a digital information environment
Hair, Joseph F.
Marketing research in a digital information environment Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 4th ed. - Boston McGraw-Hill Irwin 2009. - xxiv, 690p. ill. 27cm.
Subtitle on 3rd ed., 2006 varies.
Includes bibliographical references (p. 651-661) and indexes.
0071270106 9780071270106 (pbk)
Marketing research.
Marketing research in a digital information environment Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - 4th ed. - Boston McGraw-Hill Irwin 2009. - xxiv, 690p. ill. 27cm.
Subtitle on 3rd ed., 2006 varies.
Includes bibliographical references (p. 651-661) and indexes.
0071270106 9780071270106 (pbk)
Marketing research.