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Strategic management concepts and cases

David, Fred R.

Strategic management concepts and cases Fred R. David. - Thirteenth edition - Boston, MA Pearson Education c2011 - 306 pages color illustrations 28 cm

Includes bibliographical references

ISBN: 0137034997 (global edition) 9780137034994 (global edition)

Subjects--Topical Terms:
Strategic planning
Business planning
Business planning--Case studies
Strategic planning--Case studies

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