Product management

Lehmann, Donald R.

Product management Donald R. Lehmann, Russell S. Winer. - 4th ed. - Boston : McGraw-Hill/Irwin, 2005. - xii, 494 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing. .

Includes bibliographical references and indexes.

0071238328


Product management.