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Strategic marketing creating competitive advantage

West, Douglas C.

Strategic marketing creating competitive advantage Douglas West, John Ford, and Essam Ibrahim. - 2nd ed - Oxford Oxford University Press, c2010. - xxvi, 585 p. col. ill. 25 cm.

Includes bibliographical references and index

ISBN: 0199556601 9780199556601

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--Management

LC Class. No.: HF5415.135 / .W47 2010

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