SUBJECT to change creating great products and services for an uncertain world
SUBJECT to change creating great products and services for an uncertain world
Peter Merholz...[et. al].,
- 1st ed.
- Sebastopol, CA : O'Reilly Media, c2008.
Includes bibliographical references (p. [165]-169) and index. To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Pa
9780596516833
Business planning.
Consumer behavior.
Consumers--Attitudes.
New products--Management.
Product management.
HF5415.153 / S83 2008
Includes bibliographical references (p. [165]-169) and index. To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Pa
9780596516833
Business planning.
Consumer behavior.
Consumers--Attitudes.
New products--Management.
Product management.
HF5415.153 / S83 2008