The global brand how to create and develop lasting brand value in the world market
Hollis, Nigel
The global brand how to create and develop lasting brand value in the world market Nigel Hollis - New York Palgrave Macmillan, 2008 - xvii, 254p. ill. 23cm
Includes indexs
9780230606227
Brand name products
Branding (Marketing)
The global brand how to create and develop lasting brand value in the world market Nigel Hollis - New York Palgrave Macmillan, 2008 - xvii, 254p. ill. 23cm
Includes indexs
9780230606227
Brand name products
Branding (Marketing)