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GOOD for business the rise of the conscious corporation

GOOD for business the rise of the conscious corporation Andrew Benett ...[et al]., - New York Palgrave macmillan, 2009 - xv,239p. ill. 23cm

Includes indexs

ISBN: 9780230616875

Subjects--Topical Terms:
Branding (Marketing)
Corporations--Social aspects
Social responsibility of business

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