Brand resilience managing risk and recovery in a high-speed world
Copulsky, Jonathan R.
Brand resilience managing risk and recovery in a high-speed world Jonathan R. Copulsky ; foreword by Marty Neumeier - New York Palgrave Macmillan, 2011 - vii,244p. col.ill. 22cm
Includes indexs
9780230392182
Brand name products
Branding (Marketing)
Success in business
Brand resilience managing risk and recovery in a high-speed world Jonathan R. Copulsky ; foreword by Marty Neumeier - New York Palgrave Macmillan, 2011 - vii,244p. col.ill. 22cm
Includes indexs
9780230392182
Brand name products
Branding (Marketing)
Success in business