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Marketing management: a strategic decision-making approach

Mullins, John W.

Marketing management: a strategic decision-making approach John W.Mullins,Orville C.Walker,Jr. - 8th ed. - New York Mc Graw Hill Companies Inc. 2013 - xxi,547p. ill. 25cm.

Includes index

ISBN: 9780071326377

Subjects--Topical Terms:
Marketing-Management

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