Consumer behavior and marketing action
Assael, Henry.
Consumer behavior and marketing action Henry Assael. - 4th ed. - Boston PWS-KENT Pub. 1992. - xx, 748 p. ill. (some col.) 24 cm.
Includes bibliographical references and indexes.
0534925529
Consumer behavior.
Motivation research (Marketing)
HF5415.3
Consumer behavior and marketing action Henry Assael. - 4th ed. - Boston PWS-KENT Pub. 1992. - xx, 748 p. ill. (some col.) 24 cm.
Includes bibliographical references and indexes.
0534925529
Consumer behavior.
Motivation research (Marketing)
HF5415.3