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Strategic marketing management a means-end approach

Parry, Mark E.

Strategic marketing management a means-end approach Mark E. Parry. - New York McGraw-Hill, 2002 - ix, 275p. ill. 24 cm

Includes bibliographical references and index.

ISBN: 0071372229

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13

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