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Strategic management concepts and cases a competitive advantage approach

David, Fred R.

Strategic management concepts and cases a competitive advantage approach Fred R. David. - 14th ed. - Boston Pearson c2013. - xiv, 386 p. col. ill. 28 cm.

Includes indexes. Previously published under title: Strategic management.

ISBN: 0132664232 9780132664233

Subjects--Topical Terms:
Strategic planning--Case studies.
Strategic planning.

LC Class. No.: HD30.28 / .D385 2013

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