Accountable marketing the economics of data-driven marketing
Rosenwald, Peter J. consultant.
Accountable marketing the economics of data-driven marketing Peter J. Rosenwald. - Victoria ; London Thomson Learning 2004. - xxv, 336 p. : ill. 24 cm. 1 CD-Rom 4 3/4in
Includes bibliographical references and index. Troubleshooting process operations
0324203594 RM301.10
DPM,DRM,AEN
Marketing--Cost effectiveness.
Marketing--Management.
Marketing.
Accountable marketing the economics of data-driven marketing Peter J. Rosenwald. - Victoria ; London Thomson Learning 2004. - xxv, 336 p. : ill. 24 cm. 1 CD-Rom 4 3/4in
Includes bibliographical references and index. Troubleshooting process operations
0324203594 RM301.10
DPM,DRM,AEN
Marketing--Cost effectiveness.
Marketing--Management.
Marketing.